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About Aurilion

Built from within the industry.

Aurilion was founded by someone who experienced the problem firsthand — and had the technical foundation to build a real solution.

Claire Hedley, Founder & CEO
Built by a Formulation Insider

Claire Hedley

Founder & CEO

Claire's path to Aurilion started with a firsthand encounter with a problem that most people in the industry accept as the cost of doing business. While working within formulation-adjacent roles and exploring a product launch of her own, she saw how fragmented, reactive, and resource-intensive formulation R&D still is — even in well-resourced teams.

With a background in health science, chemical formulation, and software development, Claire was positioned to understand both the scientific complexity and the infrastructure gap. She founded Aurilion to bring AI-powered intelligence upstream — helping formulation teams develop, validate, and manage formulations before costly laboratory resources are committed.

Aurilion's proprietary PLRS (Pre-Lab Readiness Score), backed by a filed provisional patent, is a direct result of that vision — a systematic way to evaluate formulation readiness before laboratory resources are committed. Aurilion is starting with Beauty & Personal Care, with a platform architecture designed to expand across formulation-intensive industries.

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Our Mission
"To bring AI-powered formulation intelligence upstream — so that R&D teams can develop, validate, and manage formulations with greater confidence before costly laboratory resources are committed."

For Investors

A defensible position in a massive, underserved market.

The global Beauty & Personal Care market is a $500B+ industry — and it represents just the beachhead. Formulation-intensive R&D workflows remain largely manual and fragmented across the entire category. Aurilion is building the AI-native infrastructure layer for formulation R&D, starting with Beauty & Personal Care and designed to expand from there.

$500B+

Global cosmetics and skincare market — largely underserved by modern R&D software infrastructure

Days → Mins

Aurilion compresses the formulation intake and validation process from days to minutes

Patent

Provisional patent filed on the PLRS scoring methodology — proprietary, defensible IP

Pre-Seed

Currently raising our first institutional round. Reach out for data room access.

B2B SaaS

Enterprise SaaS targeting medium-to-large cosmetic laboratories with recurring revenue

Live

Platform live and operational. First laboratory users onboarded. Real formulations being processed today.

Interested in investing?

Reach out directly and we'll share our deck and data room.

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